101 Ways to Promote Your Web Site by Susan Sweeney

With the help of the three books listed on this page, I went from complete newbie to proficient with Web site promotion in a matter of weeks. My number of unique visitors visiting my own site went from 0 to 75 a day in a month, and within 2 months were anywhere between 100 and 200 a day. And I haven't yet exhausted their possibilities!

It is easy to make grave errors in Web site promotion if you don't know what you are doing. These errors can be extremely costly, involve lawsuits & even result in blacklisting. It is easy to get permanently removed from the search engines as well as lose potential customers and be fined thousands of dollars.

Thankfully, 101 Ways to Promote Your Web Site details all of the rules of this new territory of cyberspace. Sweeney reviews essentials of web design, so your web site is optimized for web promotion, effective strategies for promoting your site through newsgroups, discussion lists & mailing lists, advertising on ezines, through banner exchanges & reciprocal linking, having your own mailing lists, joining webrings, winning cool/hot awards, offline promotion & email sig files.

If you are interested in selling something, whether it be product or service, Sweeney delves into marketing strategies, affiliate programs, ecommerce and the option of becoming a member of a cybermall. She also reviews search engine optimization, but gettling listed on the search engines is difficult. It takes so much time & effort, and it is so easy to drop from their rankings, that alternatives to search engine promotion are extremely necessary.

At first I scoffed at the title - everyone says 101 something or other - but after reading the book, I would say the number is quite conservative. This is the most multi-faceted and in-depth book I have read for marketing your Web site. - Katharina Woodworth, Assistant Editor

Amazon: $9.95
Barnes & Noble: $23.96
Powell's: $24.00 (new), $18.00 (used)