Paperback - 368 pages 1 edition (March 20, 2000) John Wiley & Sons;
ISBN: 0471381861 ; Dimensions (in inches): 0.86 x 9.21 x 7.49 |
Affiliate
Selling: Building Revenue on the Web by Greg Hemstetter and
Pamela Metivier 
You may have
missed the first wave of making money through the Internet, but
don't miss the second! Affiliate selling on the Web is one of
the Web's best-kept secrets. Many have made several thousands
and more a month by selling other people's products on their own
Web site, without having to go through the hassle of shipping,
taxes, stocking the products and customer service. How do you
make money while you sleep? Read on!
Affiliate Selling is a great book for anyone who would
like to cash in on the entrepreneurial wave of the Web. My first
impressions of affiliate selling on the Web were those awful Web
sites that blinked and blitzed - the ones where you don't know
what the focus is, other than a lot of noisy, glitzy, blinking
banners. Affiliate Selling describes what makes a successful
site - one which is content-specific. The authors also relate
several affiliate success stories, and several ways in which to
build your affiliate site. You don't need to know any html in
order to build one - many affiliate programs offer such options
as "storefronts," where they have pre-designed templates for your
convenience. This book is also a guide to what is available on
the Web: what kinds of affiliate programs are out there, how to
choose what is right for you and where to look. There are several
kinds of affiliate programs: commissioned-based, bounty/flat-fee
referral, click-through, cost per thousand impressions, incentive
and multi-tiered programs. Affiliate Selling reviews each
of these programs and the fine print of several, so you know exactly
what you are getting yourself into, when and how you will be paid,
and why you might not be paid.
Affiliate
Selling answered all of my questions about affiliate programs.
I learned more details about affiliate programs than I even had
questions about. I'm thankful I read this book before I ventured
down my affiliate career, because it saved me from dissipating
my energy in all the wrong avenues. It's a good book for complete
novice to a seasoned veteran. -
Katharina Woodworth, Assistant Editor at The Digest
Amazon:
$20.99
Barnes & Noble:  $29.99
Powell's: $29.00
Chapters included
are:
1. Affiliate Selling: The Next Big Thing
- Don't Have the Gleam?
- How Quickly Things Have Changed: A Revolution Every Six Months
- The Current State of Web Commerce
- The Punch Line - The Future: A Hyper-Enabled World
- Summary
2. Types of Programs
- Commisioned-Based Programs: Advantages, Disadvantages, Recommendations,
Example: Amazon.com
- Bounty/Flat-Fee Referral Programs: Advantages, Disadvantages,
Recommendations, Example: Priceline.com
- Click-Through Programs: Advantages, Disadvantages, Recommendations,
Example: Quicken.com's Affiliate Network
- CPM (Cost-per-Thousand) Impressions: Advantages, Disadvantages,
Recommendations
- The Exotic Others: Incentive Programs, Multi-Tiered Programs,
Buying from Yourself
3. A Strategy for Your Site
- What Does Your Site Do Now?
- Make Your Affiliate Choice Count
- Summary
4. Joining the Right Program(s)
- Basic Guidelines
- Program Reputation and Online Ratings
- How Long and How Many?
- How Much Will You Make?
- Smart Merchandising
- The Gotchas
- Affiliate Reviewers and Directories
- How to Join
- Doing It Right
- Summary
5. Don't Have a Web Site?
- Create a Free Web Page
- Yahoo! GeoCities
- Tripod
- Don't Want a Web Site?
- Summary
6. Building a Virtual Storefront
- Affinia
- VStore
- Nexchange
- Is a Virtual Storefront Right for You?
- Summary
7. Adding Links to Your Site
- The Build-It-from-Scratch Guys
- Affiliate Solutions Providers
- Summary
8. Planning Your Implementation
- The Big Picture
- Established Sites
- New Sites
- The Plan
- Summary
9. Designing Shelf Space and Picking Products
- Designing Shelf Space
- Selecting Products
- Refreshing Products
- Summary
10. Increasing Hits and Selling More on Your Web Site
- Driving Traffic to Your Site
- The Only Sustainable Traffic Driver: Build a Good Site
- Selling More: Encouraging Visitors to Buy
- Summary
11. For Merchants: Building a Program
- Why Start Your Own Affiliate Program?
- How Affiliate Programs Work
- Starting an Affiliate Program
- Affiliate Solutions Providers/Affiliate Networks
- Third-Party Tools
- Building a Program from Scratch
- Choosing the Right Affiliates
- Silly Mistakes
- Summary
Appendix: Fifty Affiliate Picks
What's on the Web Site
- The Latest Scoop
- Program Reviews
- Resources to Help You Get Started
Glossary
Index
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