Building a Successful Network Marketing Company : The Systems, the Products, and the Know-How You Need to Launch or Enhance a Successful Mlm Company by Angela L. Moore

This is probably the best book I have read on the multilevel marketing industry to date. Although small in size, it is absolutely packed with valuable information.

Despite the title's name, this book is valuable to everyone who is involved in MLM, not just those contemplating starting their own MLM company. Its straightforward writing style and well researched text are a refreshing change from the many mindless motivational books available in the MLM industry today.

Although the book is pro-MLM in general, it does not gloss over any aspects of the industry, or try to sell it as a get-rich-quick panacea. It mainly seems to be aimed at businesspeople new to the industry, who are trying to understand it for the very first time. It's not written for "MLM junkies", but for professionals who actually want to learn the real ins and outs of the business. An informative background of MLM's history is included, as is a look at what differentiates MLM's from traditional business models.

Probably the most fascinating aspect of the book is the insider's view it gives on how MLM's are formed. It lays-out the requirements for an MLM to be successful, as well as explain the elements that all (successful) MLMs have in common. It practically gives you a blueprint of how all MLM's are formed, and how they are successfully run. This isn't the type of information you will find in typical MLM books.

Other valuable parts of the book include a look at the legalities of MLM, most common mistakes made by MLMs, structuring the sales organization, compensation plans, product selection and more.

If you buy only one book on multilevel marketing, this should be it. It is well written, well researched and contains a treasure trove of valuable information. - William Van Hefner

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