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Booksellers
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Hardcover: 334 pages Publisher: Penobscot Press; ISBN: 0897254708;
(June 2002) Amazon.com Sales Rank: 1,782,204 |
CLEC
Telecom Act 1996: An Insider's Look at the Rise and Fall of Local
Exchange Competition by Martin F. McDermott
CLEC covers the history of the rise of competition in the local
exchange business, and the pivotal part played by the 1996 federal
Telecommunications Act, which attempted to open the local service
market to competition and give consumers and businesses an alternative
to the incumbent monopolies. This book looks beyond current headlines
to explore the many complex issues that hampered the first generation
of local telecom competitors. It reviews operating business plans,
the amount invested to build multiple and often overlapping local
telecom networks, and the mistakes of inexperienced company leaders
weaned in the much simpler long distance industry. -
The Digest Editors
Amazon: $45.00
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Paperback - 300 pages 1st edition (December 15, 2001) Prentice Hall;
ISBN: 0130937428 ; Dimensions (in inches): 1.01 x 9.26 x 7.04 |
Telecommunications
Technologies for Small Business by Frank
Panzarino
Telecommunications Technologies for Small Business illuminates
telecommunications with practical examples, extensive visuals, and
expert insight without math, jargon, or complexity. The book starts
with the basics, then introduces the benefits and limitations of
the traditional telephone network, and moves on to next-generation
telecommunications for the small business and home office.
The book includes comparisons of today's leading high-speed Internet
access alternatives, as well as an up-to-date review of the role
of regulation in today's telecommunications marketplace. Telecommunications
Technologies for Small Business concludes by previewing what's coming
next and offers practical insights small businesses can use to plan
for the future. - The Digest Editors
Amazon: $24.49
Barnes & Noble:  $27.99
Powell's: $34.99 |
Paperback - 485 pages 1st edition (October 31, 2001) McGraw-Hill
Professional Publishing; ISBN: 0071382135 |
Telecom
Crash Course by Steven Shepard
A fun and easy-to-read book on all aspects of telecom: from
business to technology. Find what you need quickly. -
The Digest Editors
Amazon: $24.46
Barnes & Noble:  $27.96
Powell's: $34.95 |
Paperback - 450 pages 1st edition (August 28, 2001) McGraw-Hill
Professional Publishing; ISBN: 0071380604 ; Dimensions (in inches):
0.91 x 9.16 x 6.20 |
Broadband
Crash Course by P.J. Louis
Learn the easy way about transmission types: metal, fiber optics,
multiplexing techniques; microwave/radio, transmission media data
rates, the OSI network model, the SS7 model and layers, basic impairments
to voice transmissions, fiber broadband network technologies, types
of xDSL, network signaling formats, broadband convergence, satellite
internet issues and more. This book bridges the information gap
between the technology and business/market end of broadband.
- The Digest Editors
Amazon: $24.46
Barnes & Noble:  $27.96
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Paperback - 256 pages 1st edition (August 8, 2001) Prentice Hall
PTR; ISBN: 0130420557 ; Dimensions (in inches): 0.72 x 9.19 x 7.07
|
The
Essential Guide to the Business of U.S. Mobile Wireless Communications
by John P. Burnham
A non-technical, easily understood analysis of the
business of the U.S. mobile/wireless industry. -
The Digest Editors
Amazon: $24.49
Barnes & Noble:  $34.99
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Paperback - 320 pages (July 1, 2001) Aegis Pub Group; ISBN: 1890154458
|
Call
Centers Made Easy: How to Build, Operate and Profit from your
Small Business Call Center by
Stephen Medcroft
Call centers need not spawned by huge companies on monstrous
budgets. It is possible to start your own call center on a shoestring
budget and Stephen Medcroft shows you how, in plain English.
"Every
business has a call center of some kind," says Stephen Medcroft.
"Because your call center is where your company interacts
with its customers and other outsiders, it serves a critically
important function in any business.
"There
are no excuses anymore for not presenting the most professional
image possible for your company," says Medcroft, who sells
and installs call center systems for small- and medium-sized companies.
"The days of putting people on hold indefinitely or otherwise
making it difficult for them to do business with you are over.
If you don't treat your customers at least as well as your competitors
do, you probably won't be in business much longer." -
The Digest Editors
Amazon: $17.46
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$24.95
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Paperback - 300 pages (April 1, 2001) APDG Publishing; ISBN: 1893970051
; Dimensions (in inches): 1.08 x 9.08 x 6.14 |
Telecom
Churn Management by Rob Mattison
Written by an internationally-regognized authority
in Wireless Marketing and Computer Systems support, Telecom Churn
Management is a clearly written, must-have book on telecommunications
business strategy. Mattison shares his extensive knowledge on typical
interconnection arrangements for public and private telephone systems,
data networks, inter-exchange systems, wireless, billing and customer
care systems. - The Digest Editors
Amazon: $29.95
Barnes & Noble:  $19.96
Powell's:
$24.95 |
Paperback - 400 pages 1st edition (March 13, 2001) McGraw-Hill Professional
Publishing; ISBN: 0071372105 ; Dimensions (in inches): 1.17 x 9.18
x 7.30 |
Wireless
Crash Course by Paul Bedell
Learn
the easy way about the basic working of wireless technologies and
markets. Down-to-earth explanations of basic concepts like radio
frequency (RF), cell sites, and switching, and insight into issues
such as site acquisition, tower selection and construction, design
of the fixed network (a.k.a the "backhaul"), and interconnection
to the Public Switched Telephone Network. A great place to start
learning about wireless systems. - The Digest Editors
Amazon: $24.46
Barnes & Noble:  $34.95
Powell's: $34.95 |
Paperback -
170 pages 1st edition (January 15, 2001) CMP Books; ISBN: 1578200628
; Dimensions (in inches): 0.55 x 8.89 x 5.94 |
Compete
and Win in Telecom Sales: A Step-by-Step Guide for Successful Selling
by Philip Max Kay
Learn a practical 8-step program to master your sales
potential in the telecommunications industry. Written by proven
industry expert Philip Max Kay, this book is an essential how-to
for long distance sales whether you are selling a $50 cellular phone
or a $500,000 PBX. Gain valuable pointers on creating strong, lasting
partnerships with customers. - The Digest
Editors
Amazon: $13.96
Barnes & Noble:  $17.95
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Hardcover
- 310 pages 1st edition (June 13, 2000) Times Books; ISBN: 0812926978
; Dimensions (in inches): 1.05 x 9.58 x 6.46 |
Money from Thin Air:
The Story of Craig McCaw, the Visionary who Invented the Cell Phone
Industry, and His Next Billion-Dollar Idea by
O. Casey Corr
An
exciting, inside look at one of the hottest, most risk-taking visionaries
alive today. Corr writes this biography into a novel with fast-clipped
action and an intriguiging character. Craig McCaw envisioned a world
where people were not tied to their desks with "a six-foot cord",
where business could go on anywhere, away from the fluorescent bulbs
of the office cubicle. He then invested $3.5 million and turned
it around in 1994 when AT&T bought his idea for $12.6 billion. Since
then McCaw moved on to projects such as Teledesic, his $9 billion
partnership with Bill Gates, Boeing, and Motorola to create what
the book calls "an Internet in the sky, a satellite network that
provides fast, cheap Internet access worldwide."
- The Digest Editors
O. CASEY CORR, a business and technology writer with
the Seattle Times, is the author previously of KING: The Bullitts
of Seattle and Their Communications Empire, and has contributed
reporting and commentary to, among other publications, the Seattle
Post-Intelligencer and The Washington Post. He lives in Seattle
with his wife, Sally Tonkin, and their two children, Evan and Michaela.
Amazon:
$17.50
Barnes & Noble:  $25.00
Powell's: $25.00
(new), $6.95
(used) |
Paperback - 384
pages 1st edition (May 8, 2000) McGraw-Hill Professional Publishing;
ISBN: 0071361073 ; Dimensions (in inches): 1.17 x 8.97 x 5.97 |
Telecommunications
Convergence: How to Profit from the Convergence of Technologies,
Services, and Companies by Steven Shepard
The telecommunications industry is changing so quickly
that it is difficult to keep up with the trends. Lately, a trend
is underway where voice and data communications are merging, but
each side of the business is pretty ignorant of the other. Telecommunications
Convergence is an insightful guide to choosing which industries
to merge with existing telecommunications companies. This book is
written in an entertaining way about some of the most technical
of subjects. I highly recommend the advice within to guide you into
adapting your telecommunications business to the 21st century.
- The Digest Editors
Amazon: $10.49
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Hardcover - 408
pages (May 1, 2000) Connecticut Research, Inc.; ISBN: 0967874009
|
Tele-Revolution
: Telephone Competition at the Speed of Light, A History of the
Creation of a Competitive Local Telephone Industry, 1984-2000 by
Richard G. Tomlinson
A lucid and compelling story of competition in the
local telephone industry. Tomlinson gifts us with a history covering
the birth of Teleport Communications until its $30 billion dollar
industry today. More than facts & dates, Tele-Revolution delves
into the minds & dreams of those who made the industry possible.
A must-read for anyone involved with the increasingly competitive
telecom industry or anyone in academics. - The Digest
Editors
Excerpt... Successful revolutions leave as a legacy an air of
inevitability. The chaos, doubt and uncertainty that reigned during
their creation fade from memory. Events lose their granularity.
The possible roles of chance and accident are dismissed. The collective
memory embraces an image of smoothly flowing history that seemingly
could not have been resisted, diverted nor avoided. Discrete actions
of individuals no longer seem so momentous. It becomes difficult
to imagine how events might have... read
more
DR. RICHARD G. TOMLINSON has viewed the emergence
of the competitive telecommunications industry from a ring-side
seat. A former research scientist with a deep understanding of the
technology, president of Connecticut Research, Inc., a telecommunications
management consulting company, founder of the most widely followed
annual report on the CLEC industry, he is a well-known author, speaker
and historian.
Amazon:
$40.00
|
Paperback - 224 pages 1 edition (February 2000) Aegis Pub Group;
ISBN: 1890154172 ; Dimensions (in inches): 0.71 x 8.50 x 5.49 |
Strategic
Marketing in Telecommunications
by Maureen Rhemann
Rhemann writes an essential book for telecommunication
executives, policy makers & corporate & business school libraries.
Devoted exclusively to marketing in the telecommunications industry,
this must-read offers Telecom professionals contemporary solutions
on how to tackle one of the toughest challenges in the Telecom industry
today: marketing. Anyone involved in marketing, the telecommunications
industry or academia needs to be aware of what strategies work -
and don't work - in today's highly-competitive global marketplace.
- The Digest Editors
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$27.96
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Powell's: $39.95 |
Hardcover
- 200 pages (September 1999) John Wiley & Sons; ISBN: 0471316504
; Dimensions (in inches): 0.66 x 9.57 x 6.42
|
Wireless
Marketing by
Robert A. Steuernagel
As a wireless veteran with over 20 years experience, Robert Steuernagel
releases a unique read on how to market your wireless business.
Despite the wireless communications boom, there has been no effective
marketing of this newly-emerging industry. The wireless industry
is now in the heat of the Gold Rush - there are thousands of panners
out there and it's become difficult to stand out from the crowd!
Wireless Marketing will help you in be on the edge, so that your
wireless company, or the wireless company you market, stays on top.
- The
Digest Editors
- Create a marketing plan and organize a marketing
department
- Sell wireless services and compete effectively
in the era of PCS and ESMR
- Deal with marketing-related issues such as
pricing, sales, advertising, promotion, and product management
- Use market definition, competitive analysis,
performance measurement, and productivity to boost sales and
competitiveness
- Appreciate how the marketing strategy is closely
linked to engineering, finance, and operations
- Customer churn and loyalty programs
- Sample Issues and Analysis:
- The carrier's sales capacity must double every
3 years
- Third-party channels are among the carrier's
best assets
- Carriers should limit their role in new product
development
- Current cellular and PCS carriers should provide
wireless local loop services
ROBERT
A. STEUERNAGEL is Vice President for The Strategis Group, Inc.
A wireless industry veteran with over twenty years' experience,
he has served as a senior level telecommunications executive for
such companies as Authentix Network, Inc., Bell Atlantic International
Wireless, Bell Atlantic Mobile, AirTouch, and AT&T's Advanced
Mobile Phone Service. His bestselling book The Cellular Connection,
now in a fourth edition, is also available from Wiley.
Amazon:
$105.00
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Powell's:
$105.00
|
Paperback - 120 pages (December 1998) Aegis Pub Group; ISBN: 1890154075
; Dimensions (in inches): 0.40 x 8.47 x 5.51 |
1-800-Courtesy
: Connecting With a Winning Telephone Image
by Terry Wildemann
Telecom industry professionals not only provide business for the
telephone, but they conduct most of their business OVER the telephone,
and as many have experienced, it only takes a few seconds of phonetime
to make or break a customer relationship. Wildemann's book delves
into explicit detail on how to "win friends and influence people"
over the telephone, identifying verbal cues, achieving the desired
results from any interaction and how-to's on providing superior
customer service. 1-800-Courtesy will help you project the best
image for your telephone business. Get beyond memorizing a script
and learn how to effectively communicate to keep you - and your
customers - happy. - The Digest Editors
TERRY
WILDERMANN, C.C.S.E., is a respected trainer,
speaker, image consultant, and businesswoman, and works with organizations
and individuals to improve their professional and interpersonal
skills. Her clients include the U.S. Air Force, the U.S. Navy and
The Robbins Company. She has taught at Brown University and the
Roger Williams University Center for Professional Development, and
has facilitated workshops throughout the Eastern United States and
England. A resident of Middletown, Rhode Island, Terry has owned
and operated Image Plus. . . Associates since 1987.
Amazon: $9.95
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Hardcover - 293 pages (September 1998) Viking Childrens
Books; ISBN: 0670879029 ; Dimensions (in inches): 1.00 x 9.31
x 6.26 |
On a Roll:
From Hot Dog Buns to High-Tech Billions by Howard Jonas
The Horatio Alger story of a man who started with
modest homebrew hotdog stand that he pieced together out of a
baby carriage and other leftovers in his parents' South Bronx
garage to the billions he created by going public with his company,
IDT. - The Digest Editors
Excerpt...On
March 15, 1996, I made over a hundred million dollars. That was
the day my company, IDT, one of the world's largest Internet and
alternative telecommunications providers, went public. As IDT's
founder, president, and majority shareholder, I was instantly
rich beyond my wildest dreams. People ask me if this was the greatest
moment in my business life. It wasn't.
Four months
later, on July 18, 1996, we released a new technology, a breakthrough
that would eventually cut the cost of international calls by a
remarkable 95 percent. That day Sara Grosvenor, the great-granddaughter
of Alexander Graham Bell, joined us in New York to use our new
technology in order to place the first phone call ever over the
network to Susan Cheever, the great-granddaughter of Thomas Watson,
in London.
Within
twenty-four hours of Ms. Grosvenor saying "Come here, Ms. Watson,
I need to see you" over our system, CNN, CNBC, and newspapers
had spread word of the development to investors and potential
users and partners around the world. Combined with a more than
fivefold increase in our quarterly revenues for the second year
in a row, IDT's stock price started to move upward again. Many
people who saw me glowing that morning asked if this was the greatest
moment of my business life. It wasn't.
The greatest
moment actually occurred approximately twenty-seven years earlier
on the morning of July 23, 1970. That was the morning I pushed
my newly built hot dog stand past Joe and Vinny's butcher shop
on Eastchester Road in the Bronx. Only two months before, Joe
had driven me from my after-school job in the butcher shop by
forcing me to eat five pounds of rice pudding (a task that took
me close to two hours) after catching me sampling the pudding
while I waited on a customer at the deli counter....
Read
Full Review
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Audio Cassette (July 1998) Prima Publishing; ISBN: 0761512217
; Dimensions (in inches): 0.63 x 7.03 x 4.35 |
The
Excel Phenomenon : The Astonishing Success Story of the Fastest-Growing
Communications Company-And What It Means to You by
James W. Robinson, Kenny A. Troutt (Introduction) 
Bestselling
author James W. Robinson writes about the incredible success story
of Excel Communications. - The Digest Editors
Read
Full Review
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$13.26
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Hardcover - 256
pages (September 1997) Prima Publishing; ISBN: 0761511717 ; Dimensions
(in inches): 1.05 x 8.85 x 5.82 |
Excel
Phenomenon: The Astonishing Success Story of the Fastest-Growing
Communications Company -- and What It Means to You by
James W. Robinson
Bestselling
author James W. Robinson writes about the incredible success story
of Excel Communications. - The Digest Editors
Read
Full Review
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$14.00
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|
Paperback 3rd edition (August 1996) Aegis Pub Group; ISBN: 0963279033;
Dimensions (in inches): 0.91 x 8.47 x 5.74 |
900
Know-How : How to Succeed With Your Own 900 Number Business by
Robert Mastin, Carol Morse Ginsburg
Success tips on how to make a fortune in an exploding business:
the 900 number pay-per-call information service. Learn how to improve
profitability, efficiency & customer service. Avoid pitfalls and
large expenses. This is a good foundation on how to start a business
in this field. - The Digest Editors
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Hardcover - 340
pages (October 1995) CMP Books; ISBN: 0936648651 ; Dimensions (in
inches): 0.74 x 9.02 x 6.07 |
International
Callback Book : An Insider's View, How to Save 65% on Your International
Telephone Calls, How to Set Up an International Callback Company
by Gene Retske
Save
yourself 65% and more on your international phone calls. Learn
how to set up your own international callback company by designing
a marketing plan, selecting the right equipment, operational issues,
marketing the service, strategies for growth, learning about the
legal perspective, the carrier's perspective as well as a general
and technical overview. - The Digest Editors
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$34.95
Barnes & Noble:  $34.95
|
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