Increase Your Web Traffic In a Weekend by William Robert Stanek

"If you build it, they will come..." - Field of Dreams

This may have been true for a baseball stadium, but building a Web site without promoting it is akin to putting up a billboard in the middle of a forest. It's necessary to promote your site in a variety of ways to gain your audience. Search engine rankings are one way, but there's email signature files, getting awards & being listed as a "cool" or "hot" site, free banner advertising & exchanges, webrings, reciprocal linking, newsgroups, discussion lists, industry lists & directories, and online business/phone directories.

Increase Your Web Traffic in a Weekend also details the various etiquette entailed when dealing with such touchy avenues as email & discussion list marketing, and offers suggestions when short promotional copy for your meta description tags and email signature files. It's also important to keep track of your visitors, where the traffic is coming from and to not lose anyone through the dreaded File Not Found error.

Stanek talks at length about how to analyze log files - and there are some fun programs on the cd rom that will track the visitors to your Web site. Other programs included are meta tag creators, submit to many search engines at once programs, HTML tools, as well as a little program that charts how what the most popular keyword or keyword phrase is at any given time on the Net. Increase Your Web Traffic in a Weekend is a great introductory book for publicizing your Web site effectively. - Katharina Woodworth, Assistant Editor

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