Search Engine Optimization with WebPosition Gold 2 by Brad S. Konia, Brent Winters

The software alone is sold for more than the book, so you get your money's worth when buying this book that explains most of the techniques necessary for search engine optimization, and outlines how to use Web Position Gold software. - The Digest Editors

Amazon: $34.97
Barnes & Noble: $39.96
Powell's: $49.95

How to economically quanitfy your web business. - The Digest Editors

Amazon: $21.00
Barnes & Noble: $24.00
Powell's: $30.00

101 Ways to Promote Your Web Site by Susan Sweeney

With the help of the three books listed on this page, I went from complete newbie to proficient with Web site promotion in a matter of weeks. My number of unique visitors visiting my own site went from 0 to 75 a day in a month, and within 2 months were anywhere between 100 and 200 a day. And I haven't yet exhausted their possibilities! - The Digest Editors

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Amazon: $9.95
Barnes & Noble: $23.96
Powell's: $24.00 (new), $18.00 (used)

One of the best written, most comprehensive books on web marketing. Sterne does a spectacular job at getting down to the nitty-gritty, delivering no-nonsense, practical business theory (derived from real-life examples and studies) and showcasing what has worked and not worked with websites. - The Digest Editors

Amazon: $20.99
Barnes & Noble: $23.99
Powell's: $29.99 (new), $21.00 (used)

A very readable, well-written book on how to promote your website without it costing you a fortune. The Streetwise guides have a good track record on providing in-depth advice in an easily digested format. Highly recommended. - The Digest Editors

Amazon: $13.96
Barnes & Noble: $17.95
Powell's: $19.95

Search Engine Positioning (with CD Rom) by Fredrick W. Marckini

So many search engine books consist of the same generic principles and tips - but not this one! Marckini delves into how the search engines tick, what you can and can't get away with, and how to bring your site into the top 30 of the search engine results. A useful reference tool. - The Digest Editors

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Amazon: $34.96
Barnes & Noble: $39.96

Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online by Robert G. Allen

A great book if you want to prepare a system for creating a lot of income from the internet. Robert Allen is an expert at understanding business principles and how they are applied to the new world of Internet sales. Perfect for the cyber-entrepreneur. - The Digest Editors

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Amazon: $17.46
Barnes & Noble: $19.96
Powell's: $19.96

The Engaged Customer : The New Rules of Internet Direct Marketing by Hans Peter Brondmo and Geoffrey Moore

Essential reading on email marketing. Brondmo helps the reader implement how to successfully market on the internet. - The Digest Editors

Amazon: $18.20
Barnes & Noble: $20.80
Powell's: $17.95

Internet Marketing for Dummies by Frank Catalano, Bud E. Smith

Practical tips to take you from ground zero to marketing whiz for your site promotion. - The Digest Editors

Amazon: $13.99
Barnes & Noble: $17.99
Powell's: $15.00

E-Service: 24 Ways to Keep Your Customers - When the Competition Is Just a Click Away
by Ron Zemke, Thomas K. Connellan

When 63% of customers abandon shopping carts and 50% of customers only give a site one chance, customer rentention becomes a really vital factor in maintaining an online business. How do you keep customers returning? Zemke and Connellan explain how... - The Digest Editors
Amazon: $17.50
Barnes & Noble: $25.00
Powell's: $19.95 (new), $9.95 (used)

Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement by Robin Nobles, Susan O'Neil

In the highly confusing world of search engine placement, Maximize Web Site Traffic offers a highly effective and needed antidote. Even after I graduated a search engine placement class and began using the well-renowned Web Position Gold software, I still clumsily marched around the WWW vainly trying to lead my tracks to my website.

Maximize Web Site Traffic is the most thorough and up-to-date guide out there offering solutions and current information concerning search engines & directories. The book is full of little gems, such as: whether to have commas separating your keywords or not in your meta keywords tags, how to help your rankings by submitting pages that are no longer valid or working, how to not write descriptions that smack of snake oil salemanship, how to write doorway/information pages effectively, which search engines you should submit all of your pages, and which you should handle with kid gloves, lest you become red flagged/banned, and much, much more. - Katharina Woodworth, Assistant Editor at The Digest

Amazon: $13.96
Barnes & Noble: $17.95
Powell's: $19.95

Community Building on the Web : Secret Strategies for Successful Online Communities by Amy Jo Kim

Community sites such as AncientSites, eBay, America Online have become the backbone of the Internet. Learn all the tools to enhance your own site to keep visitors coming back or to build a community site for fun or business. - Katharina Woodworth, Assistant Editor at The Digest

Amazon: $20.99
Barnes & Noble: $23.99
Powell's: $29.99

Affiliate Selling: Building Revenue on the Web by Greg Hemstetter and Pamela Metivier

You may have missed the first wave of making money through the internet, but don't miss the second! Affiliate selling on the web is one of the web's best-kept secrets. Many have made several thousands and more a month by selling other people's products on their own website, without having to go through the hassle of shipping, taxes, stocking the products and customer service. - Katharina Woodworth, Assistant Editor at The Digest

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Amazon: $20.99
Barnes & Noble: $29.99
Powell's: $29.00

Increase Your Web Traffic In a Weekend by William Robert Stanek

"If you build it, they will come..." - Field of Dreams

This may have been true for a baseball stadium, but building a Web site without promoting it is akin to putting up a billboard in the middle of a forest. It's necessary to promote your site in a variety of ways to gain your audience. Search engine rankings are one way, but there's email signature files, getting awards & being listed as a "cool" or "hot" site, free banner advertising & exchanges, webrings, reciprocal linking, newsgroups, discussion lists, industry lists & directories, and online business/phone directories. - Katharina Woodworth, Assistant Editor at The Digest

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Amazon: $24.99
Barnes & Noble: $24.99
Powell's: $24.99

e-Loyalty: How to Keep Customers Coming Back to Your Website by Ellen Reid Smith

Running an e-business has plusses and minuses. One of the minuses being that there is little feeling of a warm smile on the other side of the virtual counter. One of the biggest reasons customers keep going back is for that familiar face and touch of personal service. E-Loyalty will show you how to develop a loyal customer following with superior customer service and other tips and tricks. - Katharina Woodworth, Assistant Editor at The Digest

Amazon: $18.20
Barnes & Noble: $26.00
Powell's: $26.00

Making Money in Cyberspace by Paul Edwards, Sarah Edwards, Linda Rohrbough

This is an excellet primer for anyone interested in creating an income online without having backing from silicon valley investors. Perfect for the small brick-and-mortar business who wants to develop an Internet presence or for those dreaming to be able to work from home. - Katharina Woodworth, Assistant Editor at The Digest

Amazon: $12.76
Barnes & Noble: $15.95

Guerrilla Marketing Online : The Entrepreneur's Guide to Earning Profits on the Internet by Jay Conrad Levinson, Charles Rubin

Discover dozens of low-cost electronic strategies, tactics and weapons for your guerilla marketing arsenal. Complete an online marketing program tailored to your needs and budget and stay ahead of the competition. - Katharina Woodworth, Assistant Editor at The Digest

Amazon: $11.20
Barnes & Noble: $12.60
Powell's: $14.00

Guerrilla P.R. : How You Can Wage an Effective Publicity Campaign... Without Going Broke by Michael Levine

Michael Levine, one of the top public relations counselors in the U.S. reveals all his secrets about a sucessful publicity campaign that you can run yourself. Without hiring an expensive ad agency or publicist, you too can promote your business successfully. - Katharina Woodworth, Assistant Editor at The Digest

Amazon: $11.20
Barnes & Noble: $11.70
Powell's: $14.00